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Strategy development

A small medications transparency start-up engaged me to develop their direct-to-consumer marketing strategy.


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UX fixes to reduce company costs and save users time

Part of a company-wide Target Operating Model project to reduce cost, and the user experience.


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Product ROI

The clients and the Sales team wanted convincing data on the ROI of the product.


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Getting consensus on product strategy and roadmaps

How I engage teams and stakeholders on roadmaps that support the business strategy and goals.


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Managed team on personalized Rx insights

Personalized insights used to improve users health, while driving client engagment and retention.


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Market research and Go-to-Market strategy

Over 3 months, I conducted market research and delivered a report and a go-to-market assessment for executives at a German company.


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Marketing leadership

Technical website re-design, marketing and communications with large target audiences, board presentations, ROI & more.